The Google Dance
It’s Only the Google Dance I’m tired of the Google dance. It’s like the end of the Freshmen dance when all the cool kids have gone off with their dates and the rest of us are left milling around, looking awkwardly at each other. It’s not that I’m blaming Google. I get that Google is trying to get rid of all the link schemes, spam and SEO strategies that were giving people an advantage. I did like things much better a year ago when it was much easier to manipulate the search engines, but Google is just trying to level the playing field. The only problem is that it’s not really happening that way. Writing High Quality Content Are you a great writer? I know I’m not. In 2015, as a business broker, I first discovered what a blog was, and I was told to write content to get found in the search engines. After writing about 10 articles about how to buy or sell a business, I was done. I found a great book on SEO Search EngineOptimization : An Hour a Day and was able...